News from ABIMAPI. ABIMAPI promotes the exhibition Esporte & Energia by William Kass during the olympic games

6 October 2016 Off By Pastaria

“News from Abimapi” is the regular column of the Brazilian Manufacturers Association of Biscuits, Pasta and Industrialized Breads & Cakes, to keep those in the trade informed about the association’s activity and what’s new on the Brazilian pasta and baked goods market.


The exposition Esporte & Energia by William Kass (Sport & Energy by William Kass) does the reproduction of 17 different sports and honors three sights of the city of Rio de Janeiro designed with miniature of human figures in built environments with real food. Biscuits, pasta and industrialized breads and cakes star in the scenarios of the display windows designed by the artist, with the aim of raising public awareness in general about the importance of food as a source of energy for sports.



Since 2013, William Kass produces copyright works based on photographs of still life (still life) and is dedicated to the series “Minimize”, which brings together the most diverse types of food in unusual interactions with human miniatures reproducing situations, scenes and stories. In 2014 the artist exhibited his works during GULFOOD, the largest fair of food and beverages in the Middle East that occurs annually in Dubai, UAE.

This is the first William national exposition – held in partnership with the Brazilian Manufacturesrs Association of Biscuits, Pasta and Industrialized Bread & Cakes (ABIMAPI) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

“Visitors can live in this pleasant and welcoming space, ludic and visual experiences that show the importance of a balanced diet on a day-to-day and how carbohydrate is essential for practitioners of physical activities, as this is the main nutrient which provides energy to our body”, says Claudio Zanão, president of ABIMAPI.

Besides the exhibition, visitors can count on three seats also illustrate the industry’s products in gigantism example spaghetti, biscuit and white bread (or toast). Finally, offered by company manufacturer in the industry, visitors can also taste some of the foods that are stimulated by the industry. The space therefore helps to stimulate visitors about the food making use of the four senses: smell, taste, sight and touch. The ABIMAPI hopes the exhibition will disseminate greater knowledge about the industry and the products manufactured by the 3rd largest industry for pasta.

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